Lulu is the latest “dating” app that’s putting everyone in a digital tizzy. I have dating in quotation marks, because, come on. No one’s going to call their app a “banging app” or “hookup app” but that’s basically what most of these apps are. And Lulu is the most diabolical.
Though it bills itself as a tool to help women, Lulu is actually bad for women. It’s bad for men, too. It’s bad for everyone.
Online dating has turned into more than just filling out a profile, crossing your fingers, and hoping for the best. If you really want to be successful, you’ve got to see yourself as a brand. That sounds strange, doesn’t it? But really, it’s about representing yourself in the best possible light. Especially now that there are so many dating apps out there. I checked some of them out and that’s what made me realize that your little profile, with its opportunities to appear on so many different platforms, has to be your digital business card.
For example, Swoon, my favorite that I tried, is like shuffling through a stack of digital photos. You use your Facebook ID to sign in (but they never post anything to your wall or tell your friends, “HEY EVERYBODY, THIS CHICK’S LOOKING AT PEOPLE ONLINE!!!!”) and then you swipe through faces and “x” them or “checkmark” them. And no one knows if you “x” them out. They’re only notified if you “check” them. It’s wonderfully easy to use, uncluttered, and pretty cute.
But the thing about it — and for some people this is great, and others it isn’t — is that it asks the user to make snap decisions. Scrolling through lots of men/women without worrying about having to reject them to their face (digital or otherwise) makes it pretty easy to just keep swiping, hoping that maybe you’ll eventually find a Jon Hamm lookalike.
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