Remember in Sex and the City (the show, obviously, because they never made movies out of the show, ever) when Carrie finds “Big” (her ex’s) wedding announcement in The Times? Or rather, her friend Charlotte finds it and tries to hide it from her, but Carrie grabs it and she reads it out loud and her heart breaks in a million pieces? Here’s the scene, just in case:
This aired in 2000, which terrifyingly means this aired 13 years ago. A lot has changed since then, but what I’m most focused on is the whole idea of wedding announcements in newspapers.
Think about it: did any of your friends, recently engaged or recently married, have wedding announcements in newspapers? The trend now seems to be wedding announcements online, and I don’t mean Facebook status updates or Instagrammed photos of engagement rings, though I suppose those do the job just as well. I’m talking about wedding blogs.
I’m pretty obsessed with wedding blogs. What I’ve noticed is that a lot of couples salivate at the opportunity to be featured on a wedding blog. And it’s more than just an announcement. The couple does a write-up on their wedding, sends it in with photos, adds details like who made the dress, who did the catering, and so forth. It’s like they have their own spread in a magazine, and any couple with a wedding deemed worthy enough can send one in — no one needs to be famous, or almost famous. Take a look at Offbeat Bride, Style Me Pretty, or Green Wedding Shoes to see what I mean. These posts are also so much easier to share than a traditional printed announcement. They can be emailed, tweeted, Facebook posted, and Google +’d (just kidding, no one uses Google+).
And it applies for engagements, too! If a couple does an engagement shoot that they love, they or the photographer will send it in and that can also be featured. Additionally, a lot of couples are now switching to announcing their engagements in video form, or video Save The Dates. These wedding videos and photos are vastly different from the ones our parents took. Wedding shoots are very stylized now. They look like magazine spreads; the careful posing of the couples (you’ll see a lot of the bride and groom holding hands staring solemnly into the camera), the quirky shots (the couples’ rings sitting on an apple) and the manipulated tint to make the digital photos appear vintage. Videos aren’t the typical “let’s show the entire ceremony unedited and then shots of Uncle Al congratulating the couple at the reception.” They’re now shot and edited like short films, or music videos. I kind of love it. Just type in “wedding video” in Vimeo to see what I mean.
Are these wedding posts indulgent? Or is it just easier to do it this way? Would you roll your eyes at a couple who took up some serious space on a wedding blog, with a detailed description of their wedding day? Or would you think, “Neat, I was curious about how Chaddington and Emilialia’s wedding went”?
Photo credit: Art Hansen, 1975, U.S. National Archives via Flickr.
Almie Rose is a writer from Los Angeles. She has a blog, Apocalypstick. In addition to Dating & Hookup she also writes for Hello Giggles, The Frisky, Thought Catalog, and Genlux Magazine. Her book, I Forgot To Be Famous, is out now. You can follow her on twitter @apocalypstick. Her favorite pastime is eating and drinking and sleeping and then eating again.
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